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Graffiti Wall West LA

Marketing

I’m a digital marketer with 15 years of experience turning data and strategy into campaigns that connect, engage, and deliver results. I bring a creative, audience-focused approach to every stage of the process, from strategy and design to implementation and optimization.

Social Media

Here is a selection of integrated campaigns and content initiatives I have recently led. These projects demonstrate my approach to strategy, storytelling, creative collaboration, content development, and cross-functional execution.

Seven Wonders of the Invisible World

This is my favorite social media campaign I’ve done. This project brought together strategy, storytelling, and visual creativity. I developed the digital strategy and creative concept, led production, and wrote the copy. I partnered with the Creative team on the design and collaborated with Explorer Anand Varma to curate images from his book, Invisible Wonders: Photographs of the Hidden World, creating a campaign designed to build excitement and engagement around its release.

Pass the Flag

This social media series was created to build excitement and awareness around the 2026 opening of the Museum of Exploration. The series features explorers from diverse geographies, backgrounds, and areas of expertise, highlighting a breadth of perspectives and stories.

Earth Month

The theme was "Secrets of the Penguins" to build awareness and excitement for the premiere of the series.

Email Campaigns l  Writing Samples

Newsletter

Reflections and articles detailing efforts from the malaria department at PSI.

Highlights

A collection of five articles that discuss the importance of self-care.

Innovation

The top reasons to register for a conference and connect with members.

Updates

Announcements, events, and updates about the Peace Corps community.

Website Design

Philanthropy CA Website Mock Up.jpg

Philanthropy
California

philanthropyca.org

Print Design

Handout

This four-page document doubles as a pocket folder and informational brochure.

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Report

Program book for an annual conference that includes sessions, ads, and sponsors.

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Typography

A camera made up of more than 60 different fonts and the lyrics to the Beatles "Let It Be."

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Layout

A fresh take on a resume design that shows my facts and creativity.

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References

Ana is the true all-around expert on digital marketing. She is equally competent at email marketing, social media production, website management, and analytics that show how each of these tactics is achieving the desired business goal. Not only does she recommend excellent strategies to drive increased web traffic and lead capture, she constantly hones her tactics and templates to be increasingly effective. Ana is also a commensurate team player who unifies colleagues and direct reports around a goal, then moves projects forward with a high level of precision and professionalism.

—Christine Vargas

Former boss at PSI

© 2026 Ana Victoria Cruz. All Rights Reserved.

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